Amanda Mulquiney shortlisted in Digital Star category in seventh annual FDM Everywoman in Technology Awards
10th January 2017 – Amanda Mulquiney, Digital Marketing Manager, for Manchester based Maginus, a leading wholesale distribution and retail IT solution provider, has been named as a finalist in the Digital Star category at the seventh annual FDM Everywoman in Technology Awards.
The Awards recognise and celebrate women that are changing the face of technology in the UK from entrepreneurs and engineers driving the business agenda to students and academics raising the profile of science and technology subjects. The Digital Star Award is awarded to a woman who is excelling in a digital role which could include delivering innovative digital content, social media, web development or developing online solutions.
Amanda was shortlisted in recognition of the role she has played in leading the digital transformation of Maginus’ marketing department where she has developed and implemented a ‘Best Practice’ digital marketing strategy. This has included introducing marketing automation, an innovative approach that only 3% of B2B businesses utilise. As a result of Amanda’s work, more than 50% of Maginus’ new business pipeline and customers are now reached and engaged with using digital campaigns.
Commenting on the shortlisting Maginus’ Marketing Director Mark Thornton said: “Since joining Maginus, Amanda has championed the use of digital solutions to enhance the business profile, improve engagement with prospects and customers and increase the number of new-customer wins. She has created a strategy that utilises digital solutions that both encourage collaboration between the marketing and sales departments and enable others within the business to use digital platforms to promote the company’s market proposition. In short she is an exceptionally bright Digital Star who is thoroughly deserving of not only being a finalist but also, hopefully, a winner of this award.”
Amanda was one of 33 finalists across various categories handpicked from hundreds of entries by a panel of some of the UK’s most senior technology leaders. The finalists were singled out for their career achievements to date and potential for growth as well as for their commitment to actively support others in the sector, both inside and outside of their organisation. Amanda will go head-to-head with two other finalists in her category with the winner being announced at a ceremony on 9 February at the London Hilton on Park Lane.
Maxine Benson MBE, co-founder of Everywoman commented: “Seven years ago we began to showcase the exceptional women working in technology in response to the industry’s concern over a lack of female talent and role models. Today we are delighted to see the gender divide closing, but despite this our Awards continue to play an important part in celebrating role models at every stage of the journey from students up to senior leaders. The calibre and quality of this year’s nominations was impressive with all those nominated demonstrating a commitment to making a difference not only within their organisations but within local communities, schools and the future of the technology sector.”
Maginus provides exceptional, enterprise level software and services for wholesale distribution, ecommerce and retail businesses. Maginus software solutions cover all the core elements of multichannel retailing – back office, order management, eCommerce, retail POS and integration – and offer complimentary services to support them. With over 30 years’ experience in the market, Maginus has a unique insight in delivering eCommerce, retail and back office technologies.
Maginus’ core technologies are – EPiServer (eCommerce), Microsoft Dynamics AX (Enterprise Resource Planning) and Maginus OMS (Order Management Software). Each of these solutions are scalable and highly functional so that they meet the specialised needs of multichannel retailers and distributors as they grow.